Can Facebook at work revolutionize productivity?

Facebook’s CEO Ryan Holmes suggested earlier this year that deploying a version of the social media giant at work is really a no-brainer. Based on the major success of Slack and a slew of similar platforms being released — will Workplace be able to overcome the hurdles of employee engagement, and address traditional adoption challenges to revolutionize the way we work?

Fast Company’s Rich Bellis explores.

You already wastespend a lot of time on Facebook while you’re at work, don’t you? Your boss may be fine with that—and might soon actually require it.

Last week the social network launched Workplace, its answer to Slack, HipChat, and other collaborative work platforms designed to cut back on email and boost productivity. But since so many people regularly scroll their newsfeeds to distract themselves from work, does it make sense to try to use Facebook for work? Here are cases for and against this latest development.

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Featured image by Freepik

Designers And Developers: No Longer A House Divided

As the web continues to evolve focused on user-centric design, and creating a seamless experience from platform-to-platform — can designers and developers really afford to remain siloed? Ivana McConnell explores the common ground and fundamental capabilities needed in this era of new digital experience creation.

via Smashing Magazine

As the web continues to evolve at a breakneck, Moore’s-law pace, the divisions between traditional design and development are increasingly shifting. The “learn to code” movement is also gaining momentum among designers, but you’d be hard pressed to find a similarly strong movement for other disciplines within a team. Perhaps there should be. read more

The Formula for Digital Innovation?

via Andy Roy
Director, Wipro Digital
@Anindaroy

When it comes to digital innovation — threats and opportunities are more vast than ever. How can an entity strive to maintain a balance between now & new, unique & distinctively useful, and ultimately gain traction in such a dynamic market?

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. (Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy, 2015, R “Ray Wang)

Following the #CXOTour — Andy Roy summarized Ray Wangs thoughts on just that. The formula? To bring Digital Disruption (D2) to your competitors, spot these signs (C2) and take action (E2).

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Not all landing pages have happy endings: Avoid these 7 mistakes

Via Unbounce

If you want your landing page to convert, it has to tell a seamless story.  Smart marketers create landing pages that tell engaging, seamless stories.

Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.

From images to context, check out these 7 tips to ensure you’re capturing the right audience.

The 2014 State of Digital Transformation

Brian Solis and Altimeter Group recently released their second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.

Takeaways?

  • Digital transformation is more than a change from a technology perspective – it’s the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle
  • Only one quarter of companies surveyed had a clear understanding of new and under-performing digital touch points – how can companies make the shift without clear understanding of their competitive and technological weaknesses?
  • Transformation involves a renewed focus on the digital customer and the evolution of the customer journey
  • The key to gaining a deeper level of understanding around these touch points is journey mapping research
  • Most important digital transformation to companies surveyed (80%) say that improving processes that expedite changes to digital properties ie. Website updates, new mobile or social platforms etc.
  • Customer experience life cycle cannot transform without looking at the whole picture – companies need to be cognizant of where their priorities in actively dealing with this transformation lie and determine if the resources are available
  • Company culture is at the root of digital change

Download your copy of the report

The Content Marketing Revolution

by Alexander Jutkowitz via Harvard Business Review

We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate. For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment.

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