As a self-proclaimed Instagram addict, I was more than happy to see that finally, the masterminds behind Instagram have launched a way to access personal galleries with their new profile pages. Although this feature does not allow anyone to upload photos unless using the app from an Android or iOS device, it provides another link for Instagram users including those who use it as a business tool to spread their reach in the social realm. To access your profile, just attach your username to the instagram.com URL.
eg. instagram.com/amandalomas … followers welcome!
Benefits for Marketers? “A picture is worth a thousand words”
In my opinion, I think this new profile system is a great way for companies that have a great focus on retail consumerism to spread their reach in a way that isn’t accomplished by forms of social media that are currently being utilized. Marketers have already embraced Instagram in giving their followers an brief inside look at new products and special promotions, however this is mainly done in small doses. When a company tweets an Instagram photo, or posts it to their Facebook page, a user becomes engaged in the brand for a brief moment unless they choose to navigate to another website or information resource. By promoting an Instagram profile page as opposed to a stand-alone photo, a user has the opportunity to become engaged by more content and may find something else that catches their eye. Opening Instagram up to more than just the mobile realm seems like the missing piece of the puzzle for utilizing this channel as a whole for social media marketing. The key to success? Finding creative ways for brands to share pages and providing enough content to keep followers returning.