TED’s Ads Worth Spreading 2013

For the third year in a row, TED Initiatives has published it’s top 10 Ads Worth Spreading. Below are a few of my personal favourites.

“The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.”

In my opinion these ads all share the same few elements that make them so successful: the attention grab, the emotional affinity, the big idea, and more importantly the connection – the way all of these fundamentals come together to leave the lasting impression.

“Finding Your Understanding”
Brand: Expedia
Agency: 180 LA

Travel can take you out of your comfort zone and change your perspective. On this trip, Artie Goldstein travels across the country to attend his daughter’s wedding, a journey that tests him and ultimately changes him in unexpected ways.

“Follow the Frog”
Brand: Rainforest Alliance
Agency: Wander Films

So you want to save the rainforest? You could give up your job, your family, your life, and start a movement with the local tribesmen of Nicaragua. Or you could follow the frog.

“Meet the Superhumans”
Brand: Channel 4
Agency: 4Creative

In life, we all have obstacles to overcome. But, the champions of the Paralympics didn’t let anything get in their way. This powerful ad shines a light on the incredible strength of human determination.

“Three Little Pigs”
Brand: The Guardian
Agency: BBH London

If the fairytale of the “Three Little Pigs” was to take place today, how would a 24-hour press cycle and social media change the story? Discover a new twist on an old tale as today’s media dissects the supposed innocence of the pigs.

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