Not all landing pages have happy endings: Avoid these 7 mistakes

Via Unbounce

If you want your landing page to convert, it has to tell a seamless story.  Smart marketers create landing pages that tell engaging, seamless stories.

Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.

From images to context, check out these 7 tips to ensure you’re capturing the right audience.

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