All posts by amandalomas

Web accessibility: More than just a box to tick

When I attended my first web accessibility training course a few years ago, there was a room full of marketing managers who were scrambling to figure out accessibility legislation and what actions they needed to take to comply.  For me, the session opened my eyes to how truly difficult a place the internet can be for someone with an impairment.

I imagined how challenging a time my own mother has understanding video and audio clips, being deaf since childhood. I tried to close my eyes and navigate a page by listening to line after line of audio from a screen-reader attempting to decipher unorganized navigation and content. It was clear quite quickly that while organizations are slowly taking steps to address these issues, there is so much more than needs to be done to make the internet a level playing field.

How do we help organizations understand the importance and benefits of accessibility? The key is in understanding that making things more accessible helps everyone, not just those with an impairment.  In the physical world, we see this every day. Ramps and curb-cuts were created to make transportation in a wheelchair more accessible – but yet we don’t even think about the benefits of being able to roll luggage past the stairs or push a baby stroller safely onto a sidewalk. Web accessibility works the same way.

Tyler McConville via @Forbes shares his thoughts on the importance of web accessibility and how marketers can help.

Can Facebook at work revolutionize productivity?

Facebook’s CEO Ryan Holmes suggested earlier this year that deploying a version of the social media giant at work is really a no-brainer. Based on the major success of Slack and a slew of similar platforms being released — will Workplace be able to overcome the hurdles of employee engagement, and address traditional adoption challenges to revolutionize the way we work?

Fast Company’s Rich Bellis explores.

You already wastespend a lot of time on Facebook while you’re at work, don’t you? Your boss may be fine with that—and might soon actually require it.

Last week the social network launched Workplace, its answer to Slack, HipChat, and other collaborative work platforms designed to cut back on email and boost productivity. But since so many people regularly scroll their newsfeeds to distract themselves from work, does it make sense to try to use Facebook for work? Here are cases for and against this latest development.

Read more


Featured image by Freepik

Digital content accessibility made simple

As digital content accessibility questions arise in Canada in response to AODA, content developers around the globe look to understand best practices and rules to ensure compliance. Here are some easy to understand do’s and don’ts to follow when designing for users with accessibility needs including autism, blindness, low vision, deaf or hard of hearing, mobility and dyslexia

Click here to read more & download posters

via gov.uk

Karwai Pun is an interaction designer currently working on Service Optimisation to make existing and new services better for our users. Karwai is part of an accessibility group at Home Office Digital, leading on autism. Together with the team, she’s created these dos and don’ts posters as a way of approaching accessibility from a  design perspective.

Designers And Developers: No Longer A House Divided

As the web continues to evolve focused on user-centric design, and creating a seamless experience from platform-to-platform — can designers and developers really afford to remain siloed? Ivana McConnell explores the common ground and fundamental capabilities needed in this era of new digital experience creation.

via Smashing Magazine

As the web continues to evolve at a breakneck, Moore’s-law pace, the divisions between traditional design and development are increasingly shifting. The “learn to code” movement is also gaining momentum among designers, but you’d be hard pressed to find a similarly strong movement for other disciplines within a team. Perhaps there should be. read more

The Formula for Digital Innovation?

via Andy Roy
Director, Wipro Digital
@Anindaroy

When it comes to digital innovation — threats and opportunities are more vast than ever. How can an entity strive to maintain a balance between now & new, unique & distinctively useful, and ultimately gain traction in such a dynamic market?

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. (Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy, 2015, R “Ray Wang)

Following the #CXOTour — Andy Roy summarized Ray Wangs thoughts on just that. The formula? To bring Digital Disruption (D2) to your competitors, spot these signs (C2) and take action (E2).

read more

Not all landing pages have happy endings: Avoid these 7 mistakes

Via Unbounce

If you want your landing page to convert, it has to tell a seamless story.  Smart marketers create landing pages that tell engaging, seamless stories.

Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.

From images to context, check out these 7 tips to ensure you’re capturing the right audience.