Category Archives: Advertising

TED’s Ads Worth Spreading 2013

For the third year in a row, TED Initiatives has published it’s top 10 Ads Worth Spreading. Below are a few of my personal favourites.

“The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.”

In my opinion these ads all share the same few elements that make them so successful: the attention grab, the emotional affinity, the big idea, and more importantly the connection – the way all of these fundamentals come together to leave the lasting impression.

“Finding Your Understanding”
Brand: Expedia
Agency: 180 LA

Travel can take you out of your comfort zone and change your perspective. On this trip, Artie Goldstein travels across the country to attend his daughter’s wedding, a journey that tests him and ultimately changes him in unexpected ways.

“Follow the Frog”
Brand: Rainforest Alliance
Agency: Wander Films

So you want to save the rainforest? You could give up your job, your family, your life, and start a movement with the local tribesmen of Nicaragua. Or you could follow the frog.

“Meet the Superhumans”
Brand: Channel 4
Agency: 4Creative

In life, we all have obstacles to overcome. But, the champions of the Paralympics didn’t let anything get in their way. This powerful ad shines a light on the incredible strength of human determination.

“Three Little Pigs”
Brand: The Guardian
Agency: BBH London

If the fairytale of the “Three Little Pigs” was to take place today, how would a 24-hour press cycle and social media change the story? Discover a new twist on an old tale as today’s media dissects the supposed innocence of the pigs.

Super Bowl XLVII Ads That Are Already Buzzing

Advertising’s largest day of the year is on it’s way, but some companies have already started to leverage the hype by releasing teasers and ad spots before the big game. Here are a few of my favourites so far:

 

DoritosĀ® – Goat 4 Sale — Crash the Super Bowl 2013 Finalist


Sunny Side: 2013 Volkswagen Super Bowl Teaser Video with Jimmy Cliff (Get Happy)


Beck’s Sapphire | 2013 Super Bowl Commercial — Super Bowl 47


Coke Chase 2013


Best Buy Teaser – Asking Amy