Category Archives: Social

Can Facebook at work revolutionize productivity?

Facebook’s CEO Ryan Holmes suggested earlier this year that deploying a version of the social media giant at work is really a no-brainer. Based on the major success of Slack and a slew of similar platforms being released — will Workplace be able to overcome the hurdles of employee engagement, and address traditional adoption challenges to revolutionize the way we work?

Fast Company’s Rich Bellis explores.

You already wastespend a lot of time on Facebook while you’re at work, don’t you? Your boss may be fine with that—and might soon actually require it.

Last week the social network launched Workplace, its answer to Slack, HipChat, and other collaborative work platforms designed to cut back on email and boost productivity. But since so many people regularly scroll their newsfeeds to distract themselves from work, does it make sense to try to use Facebook for work? Here are cases for and against this latest development.

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Featured image by Freepik

YouTube For Good: Bringing Change to the Social Forefront

The power of the moving image to bring people together is having a global effect that’s never been seen before. Now that we all have access to the same media, can it connect us more strongly?

Hunter Walk, is the Director of Product Management for YouTube who focuses on leveraging YouTube for social good, learning and free expression. In his article Can Online Video Usher In A New Age Of Empathy? , he discusses the power of online media and how our ability to share experiences, convey emotions, sights and sounds to people around the globe is effectively creating a powerful platform for social change.

Though YouTube For Good is not necessarily it’s own program, Hunter explains, “It’s really more about YouTube as a whole than a separate program. It’s comprised of some efforts to ensure that nonprofits, educators, and activists are as successful on YouTube as entertainers, comedians, and athletes.”

By accessing the YouTube Nonprofit Program, organizations can utilize resources and information to learn how to best leverage their videos and messages to the social media universe. YouTube also released the “Playbook For Good” to help activate your cause, tell a compelling story, and launch an effective campaign on YouTube.

By promoting nonprofits and stories of those looking to make a difference, like the “World Water Day Video” featured below, YouTube For Good hopes to “move some of these types of users from people’s back lobe to their frontal lobe.”

Why YouTube for Good? Hunter says it’s “Because the values of our team and our community are expressed in the work we do, and being intentful, saying that using YouTube to improve the human condition is just as important as using YouTube to entertain, those are values we want to support beyond rhetoric.”

Social Media: What Most Companies Don’t Know {Harvard Business Review}

By Meghan Ennes | Harvard Business Review | Full Article

Social media has arrived, but companies still aren’t sure what to do with it. Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” [Report PDF; sponsored by SAS] finds that much of the investment in social is future-oriented. In the slides that follow, we’ll dive into this research, showing how most companies really use social media – and what the most effective users do differently.

HBR Social MediaAlthough 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively. These social media all-stars engage beyond the tired method of “shout marketing,” by using social more often to promote their brand, monitor trends among customers, and even research new product ideas.

Finally, Instagram Hits the Web!

As a self-proclaimed Instagram addict, I was more than happy to see that finally, the masterminds behind Instagram have launched a way to access personal galleries with their new profile pages. Although this feature does not allow anyone to upload photos unless using the app from an Android or iOS device, it provides another link for Instagram users including those who use it as a business tool to spread their reach in the social realm. To access your profile, just attach your username to the URL.

eg. … followers welcome!

Benefits for Marketers? “A picture is worth a thousand words”
In my opinion, I think this new profile system is a great way for companies that have a great focus on retail consumerism to spread their reach in a way that isn’t accomplished by forms of social media that are currently being utilized. Marketers have already embraced Instagram in giving their followers an brief inside look at new products and special promotions, however this is mainly done in small doses. When a company tweets an Instagram photo, or posts it to their Facebook page, a user becomes engaged in the brand for a brief moment unless they choose to navigate to another website or information resource. By promoting an Instagram profile page as opposed to a stand-alone photo, a user has the opportunity to become engaged by more content and may find something else that catches their eye. Opening Instagram up to more than just the mobile realm seems like the missing piece of the puzzle for utilizing this channel as a whole for social media marketing. The key to success? Finding creative ways for brands to share pages and providing enough content to keep followers returning.