When I attended my first web accessibility training course a few years ago, there was a room full of marketing managers who were scrambling to figure out accessibility legislation and what actions they needed to take to comply. For me, the session opened my eyes to how truly difficult a place the internet can be for someone with an impairment.
I imagined how challenging a time my own mother has understanding video and audio clips, being deaf since childhood. I tried to close my eyes and navigate a page by listening to line after line of audio from a screen-reader attempting to decipher unorganized navigation and content. It was clear quite quickly that while organizations are slowly taking steps to address these issues, there is so much more than needs to be done to make the internet a level playing field.
How do we help organizations understand the importance and benefits of accessibility? The key is in understanding that making things more accessible helps everyone, not just those with an impairment. In the physical world, we see this every day. Ramps and curb-cuts were created to make transportation in a wheelchair more accessible – but yet we don’t even think about the benefits of being able to roll luggage past the stairs or push a baby stroller safely onto a sidewalk. Web accessibility works the same way.
Tyler McConville via @Forbes shares his thoughts on the importance of web accessibility and how marketers can help.
via Andy Roy
Director, Wipro Digital
When it comes to digital innovation — threats and opportunities are more vast than ever. How can an entity strive to maintain a balance between now & new, unique & distinctively useful, and ultimately gain traction in such a dynamic market?
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. (Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy, 2015, R “Ray Wang)
Following the #CXOTour — Andy Roy summarized Ray Wangs thoughts on just that. The formula? To bring Digital Disruption (D2) to your competitors, spot these signs (C2) and take action (E2).
If you want your landing page to convert, it has to tell a seamless story. Smart marketers create landing pages that tell engaging, seamless stories.
Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.
If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.
From images to context, check out these 7 tips to ensure you’re capturing the right audience.
On Monday April 28th, the 18th Annual Webby Award winners were announced. The Webby awards highlight the who’s who of internet superstar-dom, and winners are chosen based on votes cast by world wide web.
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that includes Executive Members comprised of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.
Here are a few of the standouts:
Category: Public Service & Activism
Winner: “4 Year Olds Bucket List” – Watch on Youtube
Organization: DDB New York
Winner: The .GIFYS – http://black.thegifys.com/
Category: Best Use of Photography
Winner: Graffiti General – http://www.graffitigeneral.com/
Organization: BETC – http://betc.co.uk/
Category: News & Politics – Individual Episode
Winner: “In Saddam’s Shadow” – Click to watch
Organization: VICE media
Name: The Scarecrow – Watch original on Youtube
Organization: Creative Artists Agency
See all the winners…
VIA Fast Company – By: Brandon Evans
It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past year we’ve reached an inflection point within the social marketing industry. With these three tech giants gobbling up companies, it doesn’t seem to be slowing down–but what comes next?
The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead | Fast Company.
I guess I’ll let it slide.
I’m really not that sad.
I’ve just been here waiting
But still nothing
It’s okay, I’ll just resort to the usual
and forgive you because
and on that note,
Happy One Year Anniversary to Me!
Thanks to each of you for making it one to remember! xoxo