Category Archives: Videos

How Google Inspires Collaboration

The ultimate space for innovative thinking, Google Garage is every creative’s dream space. This playground like atmosphere sparks right-brained ideas and drives collaboration through an environment that influences human behavior.

Program Manager Mamie Rheingold says it serves as a “commons where Googlers can come together from across the company and learn, create, and make.”

Go Inside Google Garage, The Collaborative Workspace That Thrives On Crazy, Creative Ideas | Fast Company | Business + Innovation 2013-09-20 09-24-55

TED’s Ads Worth Spreading 2013

For the third year in a row, TED Initiatives has published it’s top 10 Ads Worth Spreading. Below are a few of my personal favourites.

“The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.”

In my opinion these ads all share the same few elements that make them so successful: the attention grab, the emotional affinity, the big idea, and more importantly the connection – the way all of these fundamentals come together to leave the lasting impression.

“Finding Your Understanding”
Brand: Expedia
Agency: 180 LA

Travel can take you out of your comfort zone and change your perspective. On this trip, Artie Goldstein travels across the country to attend his daughter’s wedding, a journey that tests him and ultimately changes him in unexpected ways.

“Follow the Frog”
Brand: Rainforest Alliance
Agency: Wander Films

So you want to save the rainforest? You could give up your job, your family, your life, and start a movement with the local tribesmen of Nicaragua. Or you could follow the frog.

“Meet the Superhumans”
Brand: Channel 4
Agency: 4Creative

In life, we all have obstacles to overcome. But, the champions of the Paralympics didn’t let anything get in their way. This powerful ad shines a light on the incredible strength of human determination.

“Three Little Pigs”
Brand: The Guardian
Agency: BBH London

If the fairytale of the “Three Little Pigs” was to take place today, how would a 24-hour press cycle and social media change the story? Discover a new twist on an old tale as today’s media dissects the supposed innocence of the pigs.

Super Bowl XLVII Ads That Are Already Buzzing

Advertising’s largest day of the year is on it’s way, but some companies have already started to leverage the hype by releasing teasers and ad spots before the big game. Here are a few of my favourites so far:

 

Doritos® – Goat 4 Sale — Crash the Super Bowl 2013 Finalist


Sunny Side: 2013 Volkswagen Super Bowl Teaser Video with Jimmy Cliff (Get Happy)


Beck’s Sapphire | 2013 Super Bowl Commercial — Super Bowl 47


Coke Chase 2013


Best Buy Teaser – Asking Amy

“The Era of Cognitive Systems” – Computers that think like humans?

Cognitive Computing IBM
Image IBM.com/Synapse

In a recent article by Paul Bloom, IBM’s Telecom Research, he discusses the new era of computing systems, those that actually take into account our physical human senses. IBM has released information on it’s new cognitive computing project called “Neuromorphic Adaptive Plastic Scalable Electronics (SyNAPSE)”, where they explain the belief that a computer CAN be made to think like a human. If someone has posed this question even a couple years ago, you might have thought it’s possible one day in the distant future, but IBM says “how about 5 years from now.”

“By reproducing the structure and architecture of the brain—the way its elements receive sensory input, connect to each other, adapt these connections, and transmit motor output—the SyNAPSE project models computing systems that emulate the brain’s computing efficiency, size and power usage without being programmed.”

In a series of “Cognitive Computing” videos, researchers share 5 predictions that they believe will change our lives over the next five years. Do we believe that we will be able to experience what an object feels like through a smartphone? Will computers be able to understand and interpret what they see? Will a baby monitor be able to tell us exactly what a baby’s cry means? The exponential rate at which it seems computers are “learning” to take on human roles suggests that these predictions might just become a reality, and even faster that we have ever imagined.

Find out more about IBM’s SyNAPSE project.