By Meghan Ennes | Harvard Business Review | Full Article
Social media has arrived, but companies still aren’t sure what to do with it. Fifty-eight percent of companies are currently engaged in social networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube – but research from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” [Report PDF; sponsored by SAS] finds that much of the investment in social is future-oriented. In the slides that follow, we’ll dive into this research, showing how most companies really use social media – and what the most effective users do differently.
Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively. These social media all-stars engage beyond the tired method of “shout marketing,” by using social more often to promote their brand, monitor trends among customers, and even research new product ideas.
“There’s never been a better time to be a marketer.”
Adobe Systems started the roll out their new marketing campaign titled “Metrics not Myths” in the attempt to leverage the emotions of marketers in today’s digital landscape. According to Ann Lewnes,Chief Marketing Officer at Adobe – “I hope you’ll pardon our French, but we want this campaign to be honest in capturing both the passion and genuine frustration marketers feel when their contributions are undervalued and they’re told the impact of their work isn’t measurable.” Ann’s Full Blog >
The new campaign aims to prove that marketing efforts in the digital realm DO have a significant impact on consumers and the results CAN be measurable. Unlike any campaign Adobe has run before, the focus will be presenting it’s message with humor, irony, and somewhat bold/provocative statements about marketing today.
Adobe presented it’s first myth – “Marketing is BS” in the New York Times and Wall Street Journal, and will be releasing others in the months to come including: “Social Media is Worthless” and “Marketers Hate Big Data”. Adobe is urging social users to join the conversation on Facebook and Twitter (#MetricsNotMyths). Adobe’s rich social campaign also includes fun videos like “BS Detector”:
How is the campaign doing so far? Seems like the results speak for themselves!
VIA Fast Company – By: Brandon Evans
It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past year we’ve reached an inflection point within the social marketing industry. With these three tech giants gobbling up companies, it doesn’t seem to be slowing down–but what comes next?
The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead | Fast Company.
“I think about all the questions I have that I would give anything to know his answer to: how to share my life with someone, how to get my dog to obey me, how to properly invest my money, etc. You never think those conversations mean anything until you can’t have them- that’s when you realize that they’re all you really want.”
If you’ve never read Frances Bridges Forbes blog, you should! http://onforb.es/TOhXwO
Video by Pleated-Jeans – our everyday “human system errors”. Error: Ability to Focus Not Found.
I am honoured to be a part of an organization that shines the spotlight on amazing Women such as the one’s listed as this year’s Top 25 Women of Influence.
In Diane Frances’ introduction article to the special issue of Women of Influence Magazine, she recognizes the extraordinary accomplishments that women in our world have made this year … “This year could be aptly dubbed the Year of the Female because women made high-profile gains in politics, business and sports. In the US election, an unprecedented 181 women ran for Congress, attempting to increase their ranks from 90 in the House of Representatives and 17 in the Senate. In Canada, four out of the country’s 13 Premiers were women: Alison Redford of Alberta; Christy Clark of BC; Kathy Dunderdale of Newfoundland and Labrador; and Eva Aariak of Nunavut.” read more
Each of the Top 25 Women of Influence™ have reached the top through their hard work and dedication to propelling themselves in their respective industries, and imprinting a path forward for women leaders of today. Each of the honorees has something that has set them apart from the rest, embraced and leveraged their strengths, and become someone that a new generation of women can aspire to become.
Also check out Women Of Influence Canada: Magazine Lists The Top 25 Women In The Country. via Huffington Post.